AI for Digital Marketing [AIDM] Training & Certification

  • Course Duration40
  • Course ModeInstructor Led Training
  • Course Fee₹ 9800

About The Course

AI is continuously getting into many businesses at exponential rate. It includes marketing too. Which leads to marketers integrating artificial intelligence into their digital marketing tactics and create data based decisions for the market. Through the years we had seen AI is proficient of surpassing human competence in specific aspects. But if we are discussing about integration of AI in marketing, what it actually symbolizes and how does it behave on real world implementations?  We will figure out many such questions and queries during this course period of AIDM.

Key Features

Instructor–led training

Highly interactive instructor-led training

Free lifetime access to recorded classes

Get lifetime access of all recored classes in your profile

Regular assignment and assessments

Real-time projects after every module

Lifetime accessibility

Lifetime access and free upgrade to the latest version

3 Years of technical support

Lifetime 24/7 technical support and query resolution

Globally Recognized Certification

Get global industry-recognized certifications


  • Concept behind future marketing trends and internet marketing tools 
  • AI tools in the context of digital marketing
  • Automation behind Linkedln, Facebook and other networking platform
  • Data science and Analytics concepts
  • Chatbots and Digital Assistants
  • AI tools to create resumes

Mode of Learning and Duration

  • Weekdays – 5 weeks
  • Weekend – 6 weeks
  • FastTrack – 4 weeks
  • Weekdays – 5 weeks
  • Weekend – 6 weeks
  • FastTrack – 4 weeks


Course Agenda

  • What is AI and machine learning?
  • GOOGLE as an AI
  • What is Semantic Search
  • Big Data Overview
  • Computer Vision Intution
  • What Advertising means
  • Understanding Email Marketing
  • Chatbots developments tool
  • Future Proof Your Marketing
  • AI to create a website
  • AI in Video Making
  • AI in App Making
  • Resume Making with Artificial Intelligence (AI)Technology
  • Discussion: Will Artificial Intelligence (AI) Take Over Digital Marketers One Day?
  • Introduction
  • Introduction to Marketing Automation
  • Lead Capture and Nurture
  • Customer Journey and Dynamic Segmentation
  • Triggered Communication
  • Measurement and Attribution
  • Improving Customer Retention
  • Compliance and Reporting
  • Artificial Intelligence and Marketing Automation
  • Artificial Intelligence Content Creation Tool
  • Content Creation with Artificial Intelligence Technology
  • Content, Tagline generators & Social Media Marketing Usage
  • Curata: An overview
  • BuzzSumo
  • Crayon
  • Scoop-it
  • Introducing Website Conversion Rate Optimization
  • Laying the Foundations of Conversion
  • Getting to Know Your Customers
  • Creating the Message
  • Anatomy of a Landing Page
  • Why Design Matters
  • Testing for Conversions
  • Looking into Bigger Picture
  • Lead-Gen Online Tool
  • Artificial Intelligence tools in digital marketing
  • Artificial Intelligence & Text-to-Speech (TTS Readers)
  • Create a Search Engine like Google
  • Create Business Proposals at 100x speed
  • Create an voice-assistant like Alexa
  • Artificial Intelligence in Video Content Generation
  • 3D Virtual Marketers: The Future?
  • Artificial Intelligence Resume Building: Essential Tool
  • Artificial Intelligence in Sales
  • Role of Artificial Intelligence for Fiction Writers
  • Create a social network like Facebook
  • Introduction
  • Digital Marketing Strategy Overview
  • Create Narratives
  • Customer Needs
  • Market Research
  • Marketing Calendar
  • Measurement and Management
  • Introduction to Digital Analytics
  • Building Blocks
  • Fundamentals of Digital Analytics
  • Business Perspective
  • Methodology -Lean Six Sigma
  • Data Analysis Fundamentals
  • Analysis Perspective: Providing Insights
  • Enabling Capabilities
  • Managing Analytics
  • Audience
  • Acquisition
  • Behaviour
  • Conversions On boarding
  • Retention and Expansion
  • Advocacy
  • Privacy and Ethics
  • Wrapping Up
  • Introduction to SEO
  • How Search Engines Work
  • Keyword Research
  • On-Page Optimization
  • Website Management and Optimization
  • Off-Page SEO
  • Planning A New Website
  • Market Your Optimized Website
  • Analytics and Measurement
  • What's Next-Learning Path
  • Psychology of Search
  • Buying Funnel
  • Understanding Keyword Organization
  • Keyword Match Types
  • Negative Keywords and Managing Search Terms
  • Keyword Research
  • Creating Compelling Ads
  • Advanced Ad Features
  • Ad Testing
  • Ad Extensions
  • Campaign Types Budget and Reach
  • Location and Language Targeting
  • Introduction to Audience Types
  • How to Segment Data and Create Lists
  • Using the Audience Lists to Reach Customers
  • Introduction to the Display Network
  • Display Targeting Options
  • Display Ad Formats
  • Setting And Measuring Goals
  • Bidding and Attribution
  • Reporting and Testing
  • Ad group organization
  • Campaign Organization
  • Working with Multiple Accounts
  • Introduction to Quality Score
  • Working with Quality Score
  • Quality Score Diagnosis and Pivot Tables
  • Setting Up Your PPC Strategy
  • Creating Your Account
  • Managing Your Account
  • Shopping and Video Campaigns
  • Automation and Other Tools
  • Introduction to Social Media
  • Building a Sustainable Social Media Strategy
  • Converged Social Media
  • Content Marketing in a Social Media World
  • Visual Social Media
  • Understanding and Sparking Social Sharing
  • Storytelling an Essential Part of Your Social Narrative
  • Influencer Marketing and Online Reputation Management
  • Social Media Selling
  • Social Media Measurement
  • Twitter Marketing
  • Pintrest Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Snapchat Marketing



Problem Statement: - Developing a chatbot for real time support and query resolution.

Description: - Chatbots becomes vital business tool in very sort spam of time by enabling the marketers unmanned client support services that improve sales, reduce business costs, and increase engagement. It avails a 24/7 customer service and provide answers to basic question, track customer behaviours, generate unique content for emails, and provide product recommendations to encourage buying decisions in customers.

Problem Statement: - Develop a product recommendation engine based upon highly personalised customer clusters.

Description: - So many businesses around the globe deliver highly personalized and relevant content or product recommendations. This all arises from AI-based clustering and understanding of consumer data matched with demographics and profile information. The recommendations even get personalised upon consumers’ browsing behaviours.


Problem Statement: - Develop a sales model by applying predictive analysis over consumer behaviours.

Description: - AI in Digital Marketing also make uses of predictive analysis over the available data set to forecast future trends. In terms of refining the customer service and experiences it can give you excellent outcome. AI combines statistics, sales modeling, and data mining to foresee future results for online markets. With predictive analytics, marketers can reverse-engineer buyers' actions and experiences to control which marketing strategies lead to a positive outcome.



Career Support

We have a dedicated team which is taking care of our learners learning objectives.


There is no such prerequisite if you are enrolling for Master’s Course as everything will start from scratch. Whether you are a working IT professional or a fresher you will find a course well planned and designed to incorporate trainee from various professional backgrounds.

AI Council offers 24/7 query resolution, you can raise a ticket with a dedicated support team and expect a revert within 24 Hrs. Email support can resolve all your query but if still it wasn’t resolved then we can schedule one-on-one session with our instructor or dedicated team. You can even contact our support after completing the training as well. There are no limits on number of tickets raised.
AI council provide two different modes for training one can choose for instructor lead training or learning with prerecorded video on demand. We also offer faculty development programs for college and schools. apart from this corporate training for organization/companies to enhance and update technical skills of the employees. We have highly qualified trainers who are working in the training industry from a very long time and have delivered the sessions and training for top colleges/schools and companies.
We are providing a 24/7 assistance for the ease of the student. Any query can be raised through the interface itself as well as can be communicated through email also. If someone is facing difficulties with above methods mentioned above we can arrange a one on one session with the trainer to help you with difficulties faced in learning. You can raise the query throughout the total training period as well as after the completion of the training.
AI Council offers you the latest, appropriate and most importantly the real-world projects throughout your training period. This makes student to gain industry level experience and converting the learning’s into solution to create the projects. Each Training Module is having Task or projects designed for the students so that you can evaluate your learning’s. You will be working on projects related to different industries such as marketing, e-commerce, automation, sales etc.
Yes, we do provide the job assistance so that a learner can apply for a job directly after the completion of the training. We have tied-ups with companies so when required we refers our students to those companies for interviews. Our team will help you to build a good resume and will trained you for your job interview.
After the successful completion of the training program and the submission of assignments/quiz, projects you have to secure at least B grade in qualifying exam, AI Council certified certificate will be awarded to you. Every certificate will be having a unique number through which same can be verified on our site.
To be very professional and transparent No, we don’t guarantee the job. the job assistance will help to provide you an opportunity to grab a dream job. The selection totally depends upon the performance of the candidate in the interview and the demand of the recruiter.
Our most of the programs are having both the modes of training i.e. instructor led and self-paced. One can choose any of the modes depending upon their work schedule. We provide flexibility to choose the type of training modes. While registering for courses you will be asked to submit your preference to select any of the modes. If any of the course is not offered in both modes so you can check in which mode, the training is going on and then you can register for the same. In any case if you feel you need any other training mode you can contact our team.
Yes, definitely you can opt for multiple courses at a time. We provide flexible timings. If you are having a desire for learning different topics while continuing with your daily hectic schedule our course timing and modes will help you a lot to carry on the learning’s.
Whenever you are enrolling in any of the courses we will send the notification you on your contact details. You will be provided with unique registration id and after successful enrollment all of the courses will be added to your account profile on our website.AI Council provides lifetime access to course content whenever needed.
A Capstone project is an outcome of the culminating learning throughout the academic years. It is the final project that represents your knowledge, efforts in the field of educational learning. It can be chosen by the mentor or by the students to come with a solution.
Yes, for obtaining the certificate of diploma programmer you have to submit the capstone project.