AI is continuously getting into many businesses at exponential rate. It includes marketing too. Which leads to marketers integrating artificial intelligence into their digital marketing tactics and create data based decisions for the market. Through the years we had seen AI is proficient of surpassing human competence in specific aspects. But if we are discussing about integration of AI in marketing, what it actually symbolizes and how does it behave on real world implementations? We will figure out many such questions and queries during this course period of AIDM.
Problem Statement: - Developing a chatbot for real time support and query resolution.
Description: - Chatbots becomes vital business tool in very sort spam of time by enabling the marketers unmanned client support services that improve sales, reduce business costs, and increase engagement. It avails a 24/7 customer service and provide answers to basic question, track customer behaviours, generate unique content for emails, and provide product recommendations to encourage buying decisions in customers.
Problem Statement: - Develop a product recommendation engine based upon highly personalised customer clusters.
Description: - So many businesses around the globe deliver highly personalized and relevant content or product recommendations. This all arises from AI-based clustering and understanding of consumer data matched with demographics and profile information. The recommendations even get personalised upon consumers’ browsing behaviours.
Problem Statement: - Develop a sales model by applying predictive analysis over consumer behaviours.
Description: - AI in Digital Marketing also make uses of predictive analysis over the available data set to forecast future trends. In terms of refining the customer service and experiences it can give you excellent outcome. AI combines statistics, sales modeling, and data mining to foresee future results for online markets. With predictive analytics, marketers can reverse-engineer buyers' actions and experiences to control which marketing strategies lead to a positive outcome.
There is no such prerequisite if you are enrolling for Master’s Course as everything will start from scratch. Whether you are a working IT professional or a fresher you will find a course well planned and designed to incorporate trainee from various professional backgrounds.