We are living in digital era and this generates an ecosystem of marketing where social media becomes a powerful platform to take a grip over a bigger mass. Nowadays corporate players are continuously competing with each other to take a lead in the market and increase their brand value. If we talk about a new beginner in the market or a start-up the social media can be boon for them for active marketing campaign. With the exponential increase of products and companies it becomes the need of time to understand what marketing actually needs in digital age. We will learn and develop here the capabilities to lift ourselves above conventional marketing strategies to connects with our customers and achieve our business goals.