Digital Marketing Training & Certification

  • Course Duration45 Hrs
  • Course ModeInstructor Led Training
  • Course Fee₹ 5800

About The Course

We are living in digital era and this generates an ecosystem of marketing where social media becomes a powerful platform to take a grip over a bigger mass. Nowadays corporate players are continuously competing with each other to take a lead in the market and increase their brand value. If we talk about a new beginner in the market or a start-up the social media can be boon for them for active marketing campaign. With the exponential increase of products and companies it becomes the need of time to understand what marketing actually needs in digital age. We will learn and develop here the capabilities to lift ourselves above conventional marketing strategies to connects with our customers and achieve our business goals.

Key Features

Instructor–led training

Highly interactive instructor-led training

Free lifetime access to recorded classes

Get lifetime access of all recored classes in your profile

Regular assignment and assessments

Real-time projects after every module

Lifetime accessibility

Lifetime access and free upgrade to the latest version

3 Years of technical support

Lifetime 24/7 technical support and query resolution

Globally Recognized Certification

Get global industry-recognized certifications

Highlights

  • Data Analysis and Insights
  • Inbound marketing, Paid marketing, Social media marketing, and Web analytics
  • Develop Business Strategy and execute integrated multi-channel campaigns
  • Content based Marketing
  • Display Advertising
  • E-Commerce marketing strategies

Mode of Learning and Duration

  • Weekdays - 6 weeks
  • Weekend – 7 weeks
  • FastTrack Batch - 4.5 weeks
  • Weekdays – 6 weeks
  • Weekend – 7 weeks
  • FastTrack Batch - 4.5 weeks

 

Course Agenda

 
  • Course Introduction
  • SEO Introduction
  • How Search Engines Work
  • Types of SEO
  • Keyword Research and Competitive Intelligence
  • On-Page Optimization
  • Off-Page Optimization
  • Learn use of HTML, URL, Title, Meta Tags, H1, & Images
  • Understand concepts of Crawling of XML & HTML Sitemaps
  • Know Robots.txt, Achor text, & role of Linking
  • Go through off-page SEO Tips & Tricks
  • Know how to make your website SEO friendly
  • Understand Mobile responsive design & Importance of HTTPs
  • Deep dive into specifications of Site schema & Technical Website Optimization
  • Know the role of URL Architecture and do Page Speed Analysis
  • Duplicate Content
  • Design and Architecture
  • Local SEO
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines
  • SEO Tools
  • How to Build a Successful Career in SEO
  • Course Introduction
  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Playbook
  • Social Media and Content Publishing Platforms
  • Measurement and Budget
  • Content Best Practices
  • GDPR's Impact on Content Marketing
  • Learn what is Link building & Content marketing basics
  • Know about Directory submissions, Local listings, and Niche back linking
  • Understand Social bookmarking, Press Release, Blog & Article Optimization
  • Introduction to Digital Analytics
  • Organizational Maturity
  • Building Blocks
  • Managerial Perspectives of Digital Analytics
  • Key Performance Indicators
  • Segmentation
  • The Analysis Process
  • Marketing Management
  • Experimentation and Testing
  • Reports and Dashboards
  • The Digital Analytics Stack
  • Introduction to Google Analytics
  • Navigating the Interface
  • Advanced Table Filtering
  • Creating Segments
  • Multiple Goals and Goal Types
  • Campaign Tracking: Fundamental Concepts
  • Tracking People
  • Campaign Tracking: Tracking Parameters Examples
  • Analyzing Marketing Effectiveness
  • Feature-Rich-Website Tracking
  • Tracking Ecommerce
  • Analytics Intelligence
  • Collaboration and Sharing
  • Dashboards
  • Understanding the Account Structure and Managing Users
  • Quality Assurance
  • Course Introduction
  • Introduction to Pay Per Click
  • Psychology of Search
  • Account Hierarchy
  • Search Ads and Keyword Targeting
  • Increasing Reach With Display Network
  • Reaching Target Audiences
  • The Buying Funnel
  • The Paid Search Auction
  • Setting and Measuring Marketing Goals
  • How PPC Fits into the Digital Strategy
  • Course Introduction
  • Introduction to Google Ads
  • Account Structure
  • Opening Your Google Ads Account
  • Creating Your First Campaign
  • Creating Your First Ad Group
  • Writing Compelling Ads
  • Ad Extensions
  • Controlling your Bids and Budgets
  • Reviewing Performance
  • Quality Score
  • How to Improve Campaign Performance?
  • Advanced Features
  • What is Programmatic Buying
  • Programmatic Buying vs Traditional Paid Marketing Approaches
  • Programmatic Direct vs RTB
  • Targeting Strategies in Programmatic
  • Ad Frauds
  • Understand the evolution of Social Media Channels
  • Go through relevant Social Media Stats and Trends (in India & Abroad)
  • Understand Social Media Marketing via Social Media Success Stories
  • Know key Idiosyncrasies of all Social Media Channels
  • Learn how to choose relevant Social Channel for your Business
  • Understand what is multi-channel Social Media Marketing
  • SME Introduction
  • Social Media Strategy and Planning
  • Social Media Channel Management
  • Social Media Management Tools
  • Social Media Measurement and Reporting
  • Social Advertising
  • Course Introduction
  • Understanding Facebook
  • Understanding the Facebook Algorithm
  • Groups, Pages, Messenger, and Facebook Live
  • Managing Facebook
  • Facebook Marketing Tools
  • Understanding Facebook Ads
  • Creating Your Facebook Ad
  • Do a Comparative analysis of Facebook Ads & Google AdWords
  • Facebook Targeting
  • Facebook Tracking and Reporting
  • Facebook Commerce
  • Facebook Best Practices
  • Facebook Privacy and Security
  • Facebook Blueprint Examinations
  • Understand LinkedIn basics and lead generation on LinkedIn
  • Create LinkedIn Company Page, Groups, and Developer API
  • Go through different LinkedIn Ads and understand how to run them to generate leads
  • Deep dive into LinkedIn for HRs, Job-Seekers and Businesses Programs
  • Course Introduction
  • Establishing a Video Marketing Strategy
  • Gaining Exposure and Measuring Impact
  • YouTube Advertising
  • Leveraging Mobile Video
  • Promoting and Measuring Mobile Video
  • Youtube: How-Tos
  • Instagram: How-Tos
  • Video Ads on Different Social Media Channels
  • Impact of GDPR on YouTube Advertising
  • Video Advertising for B2B Marketeers
  • The Future of Video Marketing
  • Understanding Twitter
  • Using Twitter as a Marketer
  • Customer Service and Engagement Via Twitter
  • Marketing on Twitter
  • Understanding Twitter Advertising
  • Twitter Ad Options
  • Increased Character Limit
  • SME Intro
  • Introduction to Mobile Marketing
  • Mobile Products and Services
  • Promotions and Incentives
  • Integration with Marketing Mix
  • Mobile Advertising
  • Mobile Analysis
  • Rules and Regulations
  • SME Introduction
  • Introduction to Email Marketing
  • Elements of Email
  • Working with an ESP
  • Build and Maintain your List
  • Avoid Spam Penalties
  • Email Deliverability
  • Campaign Measurement
  • Automation Basics

 

Projects

Problem Statement: - Analyse the situation and Define communication objective for target audience.

Description: - This project will be focused over figuring out target audience and their needs. Some key steps to be used are situational analysis, developing communication objectives leads to creating buyer persona of targeted buyers.

Problem Statement: - Understand the required tools for Marketing Communication and writing creative proposals with customer centric approach.

Description: - This project starts with Creativity and generating Idea for customer centric communication. The steps to be followed are writing creative briefs, writing proposals, and identifying different marketing communication channel to distribute your content.

Problem Statement: - Build and maintain the media relationships along with crisis management.

Description: - In this project you will develop an understanding of building and maintain media and analyst relationships for online reputation management. Here one need to work across different social media channels for developing positive buzz about the organisation.

 

Certification

Career Support

We have a dedicated team which is taking care of our learners learning objectives.

FAQ

There is no such prerequisite if you are enrolling for Master’s Course as everything will start from scratch. Whether you are a working IT professional or a fresher you will find a course well planned and designed to incorporate trainee from various professional backgrounds.

AI Council offers 24/7 query resolution, you can raise a ticket with a dedicated support team and expect a revert within 24 Hrs. Email support can resolve all your query but if still it wasn’t resolved then we can schedule one-on-one session with our instructor or dedicated team. You can even contact our support after completing the training as well. There are no limits on number of tickets raised.
AI council provide two different modes for training one can choose for instructor lead training or learning with prerecorded video on demand. We also offer faculty development programs for college and schools. apart from this corporate training for organization/companies to enhance and update technical skills of the employees. We have highly qualified trainers who are working in the training industry from a very long time and have delivered the sessions and training for top colleges/schools and companies.
We are providing a 24/7 assistance for the ease of the student. Any query can be raised through the interface itself as well as can be communicated through email also. If someone is facing difficulties with above methods mentioned above we can arrange a one on one session with the trainer to help you with difficulties faced in learning. You can raise the query throughout the total training period as well as after the completion of the training.
AI Council offers you the latest, appropriate and most importantly the real-world projects throughout your training period. This makes student to gain industry level experience and converting the learning’s into solution to create the projects. Each Training Module is having Task or projects designed for the students so that you can evaluate your learning’s. You will be working on projects related to different industries such as marketing, e-commerce, automation, sales etc.
Yes, we do provide the job assistance so that a learner can apply for a job directly after the completion of the training. We have tied-ups with companies so when required we refers our students to those companies for interviews. Our team will help you to build a good resume and will trained you for your job interview.
After the successful completion of the training program and the submission of assignments/quiz, projects you have to secure at least B grade in qualifying exam, AI Council certified certificate will be awarded to you. Every certificate will be having a unique number through which same can be verified on our site.
To be very professional and transparent No, we don’t guarantee the job. the job assistance will help to provide you an opportunity to grab a dream job. The selection totally depends upon the performance of the candidate in the interview and the demand of the recruiter.
Our most of the programs are having both the modes of training i.e. instructor led and self-paced. One can choose any of the modes depending upon their work schedule. We provide flexibility to choose the type of training modes. While registering for courses you will be asked to submit your preference to select any of the modes. If any of the course is not offered in both modes so you can check in which mode, the training is going on and then you can register for the same. In any case if you feel you need any other training mode you can contact our team.
Yes, definitely you can opt for multiple courses at a time. We provide flexible timings. If you are having a desire for learning different topics while continuing with your daily hectic schedule our course timing and modes will help you a lot to carry on the learning’s.
Whenever you are enrolling in any of the courses we will send the notification you on your contact details. You will be provided with unique registration id and after successful enrollment all of the courses will be added to your account profile on our website.AI Council provides lifetime access to course content whenever needed.
A Capstone project is an outcome of the culminating learning throughout the academic years. It is the final project that represents your knowledge, efforts in the field of educational learning. It can be chosen by the mentor or by the students to come with a solution.
Yes, for obtaining the certificate of diploma programmer you have to submit the capstone project.