AI is continuously getting into many businesses at exponential rate. It includes marketing too. Which leads to marketers integrating artificial intelligence into their digital marketing tactics and create data based decisions for the market. Through the years we had seen AI is proficient of surpassing human competence in specific aspects. But if we are discussing about integration of AI in marketing, what it actually symbolizes and how does it behave on real world implementations? We will figure out many such questions and queries during this course period of AIDM.