We are living in digital era and this generates an ecosystem of marketing where social media becomes a powerful platform to take a grip over a bigger mass. Nowadays corporate players are continuously competing with each other to take a lead in the market and increase their brand value. If we talk about a new beginner in the market or a start-up the social media can be boon for them for active marketing campaign. With the exponential increase of products and companies it becomes the need of time to understand what marketing actually needs in digital age. We will learn and develop here the capabilities to lift ourselves above conventional marketing strategies to connects with our customers and achieve our business goals.
Problem Statement: - Analyse the situation and Define communication objective for target audience.
Description: - This project will be focused over figuring out target audience and their needs. Some key steps to be used are situational analysis, developing communication objectives leads to creating buyer persona of targeted buyers.
Problem Statement: - Understand the required tools for Marketing Communication and writing creative proposals with customer centric approach.
Description: - This project starts with Creativity and generating Idea for customer centric communication. The steps to be followed are writing creative briefs, writing proposals, and identifying different marketing communication channel to distribute your content.
Problem Statement: - Build and maintain the media relationships along with crisis management.
Description: - In this project you will develop an understanding of building and maintain media and analyst relationships for online reputation management. Here one need to work across different social media channels for developing positive buzz about the organisation.
There is no such prerequisite if you are enrolling for Master’s Course as everything will start from scratch. Whether you are a working IT professional or a fresher you will find a course well planned and designed to incorporate trainee from various professional backgrounds.